"What's The Rush?" was the first ever project I worked on with Joey. He was looking for an artist would could understand who he was and his poetry, and turn that into art that his readers could relate to. I was up for the challenge!
I sent him initial sketches of my ideas to make sure I was the right one for the job and once those were approved I was given the creative freedom to illustrate whatever I thought would represent his poems.
We ended up using 40+ of my gestural illustrations in the book, and I was also asked to create the cover. I brought Joey's idea to life and helped him format the cover for printing. Many other projects came after the books release such as an audio book cover and a lyric video for a song based on the book.
"WHAT'S THE RUSH?"
TOOLS:
CLIENT: JOEY KIDNEY
DATE: OCT 2018 - OCY 2019
DESCRIPTION
DESCRIPTION
In 2021, I launched my own small business called, "Studio Sweetpea." It's named after my black cat Penelope who's nickname is "sweet pea."I create and sell hand made earrings, stickers, and pins under the brand name and am a one woman show. I've sold my products in local shops and made over 600 sales through Etsy. I believe my illustration and design skills are a huge part of my brand's success. My logo, packaging, social media posts, and product designs are all my creation using my sketchbook, Procreate, and Photoshop. Studio Sweetpea's Instagram handle is @studiosweetpea.etsy!
BRANDING
I spent a lot of time before launching my small business planning my brand's aesthetic and branding. The final logo design I came with was really fun and I knew would translate well as a stamp. The stamps are used on every earring card to reiterate the brand and the logo appears on social media and packaging. I designed business and post cards as well as stickers to place on orders. Consistency, colour, and attention to detail were all important to me when creating Studio Sweetpea's branding.
LOGO AND STAMP DESIGN
PACKAGING
STICKER DESIGN
I use Procreate to design new stickers often to add to my Etsy store. I love creating seasonal stickers as well as stickers that encompass who I am as a person. Stickers involving mental health and animals are the majority of what I offer. I print and cut my stickers at home using my Cricuit Air 2 machine allowing me to fully control their quality.
SOCIAL MEDIA GRAPHICS
Managing Studio Sweetpea's social media is one of the things I enjoy most about having a small business! I plan shop updates and make an effort to always design unique and shareable social media posts to advertise. I also design posts for more informational posts such as sharing positive Etsy reviews and sharing information about which organization 10% of sales will be donated to.
